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BBNaija Season 10: Organizers Cut Prize Money to ₦80 Million — Big Brother Explains the Shocking Twist

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In a surprising turn of events on Sunday night, the organizers of Big Brother Naija (BBNaija) Season 10 stunned both housemates and viewers by announcing that the final prize money had been reduced to ₦80 million, far below the earlier expected amount.

During a special briefing session inside the Big Brother house, the host revealed how the contestants’ decisions, indulgences, and in-house privileges directly affected the total prize pool. The update left many housemates visibly shocked, while fans across social media platforms expressed mixed reactions — with some calling it a clever twist and others branding it unfair.

Big Brother explained that throughout the season, housemates had opportunities to earn collective funds through sponsored tasks and brand challenges. Among the notable contributions were:

However, these collective earnings were significantly reduced by several luxury requests and privileges purchased by housemates during the show. Notably, Kaybobo spent ₦10 million to purchase immunity during the Red Phone Twist, while Koyin used part of the fund for a family visit and premium salon session inside the house — both charged against the overall prize pool.

Other expenses included multiple shawarma deliveries, special weekend luxury experiences, and other personalized indulgences. In a moment that amused viewers, Kola, one of the housemates, humorously declined a paid manicure and pedicure session, joking that “Big Brother’s love doesn’t come cheap.”

Addressing the finalists, Big Brother reminded them that “every comfort, every reward, and every indulgence comes at a price,” emphasizing that their collective behavior and choices influenced the show’s final payout.

After totaling the earnings and deducting all expenses, the final prize money was confirmed to stand at ₦80 million — a dramatic reduction that has since ignited debates across online spaces.

Fans of the reality show have taken to X (formerly Twitter) and Instagram to voice their opinions. Some viewers defended the twist as a lesson in responsibility and consequence, while others criticized the producers for not fixing a guaranteed prize at the start of the season. One user wrote, “How can you run a show and still slash the prize because of in-game decisions? This is pure confusion.”

Industry observers, however, suggest that the move might have been inspired by declining sponsorship and viewership figures, as the entertainment landscape in Nigeria faces competition from streaming platforms like Netflix, Prime Video, and Showmax.

Despite the uproar, excitement remains high as the BBNaija Season 10 finale draws near. The remaining contestants are gearing up for the last few days in the house, with fans eager to see who will emerge victorious and take home the reduced ₦80 million prize.

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