Sales Manager (FMCG Sector) at Amani Advisory Limited
Amani Advisory Limited, a trusted HR solutions provider helping organizations maximize workforce performance, is seeking a highly skilled Sales Manager to support its client within the FMCG sector. With a strong commitment to innovation and people-focused strategies, Amani Advisory delivers top-tier HR expertise across multiple industries.
Job Title: Sales Manager (FMCG Sector)
Location: Lekki, Lagos
Employment Type: Full-time
Job Summary
The Sales Manager will oversee the development and execution of strategic sales initiatives to grow revenue, expand market share, and strengthen customer relationships in the FMCG industry. The ideal candidate will bring strong leadership experience, deep knowledge of distribution channels, and a strong track record of hitting and surpassing sales targets. This role requires managing a sales team, optimizing sales operations, and ensuring measurable business growth.
Key Responsibilities
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Develop and execute sales strategies to meet revenue goals and increase market penetration.
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Lead, coach, and motivate the sales team to maintain high performance levels.
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Identify new business opportunities and potential partnerships within the FMCG landscape.
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Build and maintain strong relationships with distributors, wholesalers, and key retail partners.
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Conduct market research to track competitor activities, pricing trends, and consumer behavior.
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Collaborate with marketing and supply chain teams to align promotions and ensure product availability.
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Prepare accurate sales projections, performance reports, and strategic insights for management.
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Support the execution of trade marketing programs and product activation campaigns.
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Monitor credit policies, ensure debt collection compliance, and manage account risks.
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Represent the company at trade fairs, industry events, and client meetings.
Qualifications & Requirements
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Bachelor’s degree in Marketing, Business Administration, or a related discipline.
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5–7 years’ experience in FMCG sales management with proven success leading teams.
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Strong understanding of FMCG market dynamics, retail operations, and distribution networks.
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Excellent communication, negotiation, and leadership skills.
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Proficiency in MS Office and CRM tools.
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Strong analytical and strategic thinking capability.
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Ability to perform under pressure and meet strict deadlines.
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Willingness to travel as needed.
Core Competencies
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Strategic sales planning and execution
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Leadership and team management
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Stakeholder and relationship management
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Business development and market analysis
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Strong presentation and negotiation skills
Salary:
N300,000 – N400,000 monthly.
Application Closing Date:
30th November, 2025.
How to Apply
Qualified candidates should send their CV to [email protected] using the job title as the subject of the email.
