Imisi Crowned Winner of Big Brother Naija Season 10, Takes Home ₦150 Million Grand Prize
Nigerian reality TV sensation Opeyemi Ayanwale, popularly known as Imisi, has been declared the winner of Big Brother Naija Season 10, clinching the highly coveted ₦150 million grand prize at a glamorous live finale held on Sunday, October 5, 2025, in Lagos.
The milestone 10th-anniversary edition of Africa’s biggest reality television franchise ended in spectacular fashion, hosted by the ever-charismatic Ebuka Obi-Uchendu, whose confident presence, witty commentary, and dazzling fashion once again thrilled fans across the continent. The finale aired live on Africa Magic Showcase (DStv 151) and Africa Magic Family (GOtv 49), attracting millions of viewers who tuned in to witness the crowning moment of the season.
Imisi’s Road to Victory
At just 23 years old, the Oyo State-born fashion enthusiast and aspiring actor emerged as a standout contestant from the very first week. Imisi’s blend of humour, authenticity, and emotional intelligence helped her navigate the highly competitive house filled with 29 contestants — the largest lineup in BBNaija history.
She triumphed over eight strong finalists — Dede, Isabella, Kola, Koyin, Kaybobo, Jason Jae, Mensan, and Sultana — in what fans have described as one of the toughest and most entertaining seasons yet.
Throughout the season, Imisi built a strong and loyal fanbase thanks to her relatable personality, creative flair, and leadership during group tasks. Her memorable performances in wager challenges and her ability to remain authentic despite the drama endeared her to millions of viewers across social media platforms.
Related News
Wizkid Responds to 2Baba’s Burna Boy Comment, Sparks Debate Over Afrobeats Global Rankings
A social media exchange between Wizkid and veteran singer 2Baba has stirred widespread debate after the latter described Burna Boy…
Phyna Denied Entry to BBNaija Winner Imisi’s Birthday Party Over Livestreaming Dispute
Reality TV star Phyna was reportedly denied entry to BBNaija Season 10 winner Imisi’s birthday party after refusing to stop…
TikTok Star Peller Seeks ₦11 Million Public Support to Fix Damaged Mercedes-Benz SUV After Lekki Crash
Popular TikTok streamer Habeeb Hamzat, popularly known as Peller, has appealed to fans and followers for ₦11 million to repair…
From viral TikTok clips to trending hashtags on X (formerly Twitter), Imisi consistently dominated online conversations — becoming not just a contestant but a cultural moment in herself.
Runner-up Dede, a 23-year-old model from Delta State, also won admiration for her composure, grace, and unique fashion sense, while Koyin took third place after a strong run marked by creativity and charisma.
The Show’s Cultural and Economic Impact
Themed around creativity, resilience, and social connection, Big Brother Naija Season 10 celebrated a decade of influence in Africa’s entertainment scene. The show has evolved into a major economic driver, generating billions of naira annually through advertising, sponsorships, and digital content engagement.
Guinness Nigeria served as the Gold Sponsor for this anniversary edition, alongside several major brands that leveraged the platform’s unmatched reach for product integration and audience engagement.
Industry analysts note that the BBNaija brand has become a powerful launchpad for emerging talents in music, fashion, film, and social media. Since its debut in 2006, the franchise has grown into a continental media powerhouse with an audience spanning over 40 African countries.
A Decade of BBNaija: More Than a Show
As confetti filled the air during the finale, Imisi’s emotional victory speech reflected both personal triumph and the continued relevance of Big Brother Naija as a mirror of modern Nigerian youth culture.
“This means everything to me,” Imisi said tearfully. “I came here to be myself, and I’m leaving with love, lessons, and a dream come true.”
Her win marks a new chapter in the show’s legacy — one defined by creativity, empowerment, and the spirit of connection that continues to shape the nation’s pop culture and entertainment economy.